Macam mana nak jual?

Last nite i was chit chatting with a real estate agent and he was asking for my opinion on selling.
Im sure in dis room there are a few property agent. Well...may be u can share some thoughts on ur selling process/technics. Boleh kita belajar sama2.

My opinion, when u sell u hv to go in dis order:

1. Why
2. How
3. What

People need to know why dey shld buy ur product (or property) - WHY. Means, what can it solve hence da benefit of ur prods to dem - HOW. Then comes ur prods - WHAT

I was in Property & Resort Development  since 2005-2012...whenever we sell a home or land...we never start with da products. We always start with A DREAM. We sell dem a dream and/or what can dey achieve - WHY. To achieve da dream may be u can start talking abt da amenities, facilities, surrounding areas, etc - HOW. Alas, now dat dey knw da dream and how to achieve it...then comes ur prod - WHAT.

If u juz show dem a piece of land...silap2 hutan semak pun tak clear lagi. By da looks of it pun dah tak menarik. Kan ? Tapi kita bagai nak rak dok cite..ada sungai la...ada gerai jual nasi lemak la..etc. But tell dem...since ada sungai...what can u do with it...what can u gain frm dat sungai..etc

So before u start selling u hv to knw what gap to be filled with ur products...and then play on it.
Remember, purchase decisions made from emotions.

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